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Tips for creating brand identity

Here at Wildfire, we’re experts at all things branding. Whether its helping a company come up with a distinctive look and feel for their brand, or working with a business to help utilise their existing identity, Wildfire have the know how to make it work. But if you are just starting to think about how you present your brand, what do you need to consider? Here are top tips to consider if you want to create your own brand identity.


Choosing the right colours for your brand is vitally important. If you get it right, then the colours you decide upon can become synonymous with your company. Think of a company like Pepsi, one of the biggest on the planet. Its simple blue, white and red colour scheme is easily identifiable. The colours you choose should be used across your entire business, so getting them right is paramount.

Tone of voice

An important and often overlooked part of your branding is the style of writing you use. This will depend on the type of business you are running. If it’s a bank, you can’t have the same jokey style that a company like Paddy Power uses. You will need consistency, otherwise sudden shifts of tone could confuse customers, or maybe even put them off using your business.


Think of a successful company and you will probably imagine their logo. Apple, Ford, Google, McDonalds, etc. etc. Each has an immediately recognisable and iconic logo. Getting this right can be make or break for your business. It will take a lot of effort to perfect. It can’t be rushed, so make sure you take the time to get it right.

Wildfire / Brand / Packaging / Design

Get expert help

Branding is so important to businesses these days. Investing the money and resources to get it perfected early can help you expand and grow your enterprise much quicker than if you leave it until later. But there’s no point investing a lot of time and effort if you aren’t going to get things right.

So why not ask the experts? Wildfire can create a unique and distinctive image for your business. Contact us today and see how we can give your brand the perfect identity.

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