tesco

Tesco

what we did

We developed a comprehensive consumer research programme that became the platform for the creative positioning and brief. We also designed a range of nine sub-brands that whilst they are consistent in layout, they maintain their own individual personality and style. We then created a complete set of brand and packaging guidelines for artwork agencies to ensure consistency! After completing the brand and packaging guidelines, Tesco tasked us to photograph all their new products through out the various ranges to be used on their new packaging, which we were asked to design and artwork as well.

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